Microsoft Dynamics CRM is a powerful tool for businesses that want to effectively manage all of their customer interactions. Here are five of the most important reasons why businesses should use Microsoft Dynamics CRM as their platform of choice for this purpose:

1. Synchronizing different departments: Microsoft Dynamics CRM provides the ability for different parts of a business to match up and have better visibility into overall operations. The facilitation of collaboration means that there’s less dissonance between different departments, less duplicated work and far fewer missed opportunities and miscommunications. This is one of the most basic functions of CRM solutions, but also one of the most important and provides a long-term value.
2. A high degree of flexibility: Dynamics CRM allows businesses to make adjustments and add on user defined modules that boost functionality in a specific operational area, providing an operational advantage. The adaptability doesn’t end with the structure and function of the system, however. The CRM Software Blog highlighted the flexibility in terms of implementation as well, noting that businesses can use an on premise server or a cloud-based storage option, depending on individual wants and needs. Access is also incredibly adaptable, as traditional computers and mobile devices alike can access the secure servers, whether located remotely or at a business.
3. A focus on customer service: Microsoft itself highlighted the need for businesses to provide excellent customer care. With Dynamics CRM, businesses can make sure that end-to-end customer service is being provided quickly and accurately. The complete recordkeeping allows for everyone involved to provide more accurate and focused customer service, allowing staff to focus on keeping clients engaged and interested in making future purchases.
4. Embedded programs: By using Dynamics CRM, businesses can more fully integrate the various programs and platforms common in many different types of businesses. Support for other Microsoft programs such as the Office suite makes it easier to share and review documents and spreadsheets inside the system, while the included client for Microsoft Outlook allows for easier incorporation of emails into records.
5. Management and insight for all areas: With this system in place, businesses can easily track the efforts of its employees and results of various campaigns and opportunities. The deep visibility offered helps to find operational efficiencies wherever they may be and to more easily locate potential problems and fix them before they become more serious.