Consumer data collected by business solutions is one of the most dependable sources for honest communication between a company and its customers. Buying trends, marketing effectiveness and client happiness are all measurable when an organization has the right business solutions

Customer satisfaction is not just a job for CRM software. When a company wants to start helping consumers through an eCommerce channel, it needs a solution offering well integrated CRM and ERP to provide consistent levels of care throughout the organization. Here are tasks business software solutions must facilitate effectively to run an eCommerce business:

Order fulfillment
As soon as a customer places an order online, your company needs an order processing system to prevent mistakes and ensure customers get what they pay for. This means that ERP, CRM and eCommerce solutions must integrate so the data communicated with the client is consistent with the information the company uses internally.

The speed of information is critical to eCommerce success. For example, if one client completes an order for a number of products while referencing current inventory levels, the system must adjust automatically. Depending on the company’s order processes, they may not want another online shopper browsing a few seconds behind the first to place an order for the same merchandise. This requires fully integrated eCommerce, sales and warehouse systems.

NetSuite offers a single platform for all eCommerce sales, CRM and ERP. The unified business software solution facilitates optimum eCommerce sales channel performance and delivers total oversight for order fulfillment management. Each invoice is accurate and delivered in real time. Plus, automatic data processes prevent redundancies, delays and mistakes.

Catalog
What do customers see when they visit a company’s online store? If a business offers thousands of products, scrolling through possible purchases can be a daunting chore. Forbes said companies that want to provide effective eCommerce options need to implement business solutions tools to deliver personalized online sales features.

A company’s online catalog should tailor itself to the viewer. It can do so through audience segmentation, such as creating unique product displays for B2B or B2C customers. A business can also use CRM software to track individual online consumer interactions. By saving past interactions, the eCommerce channel can be automatically tailored based on the customer’s history to streamline their shopping process based on an individual’s preferences.

By working with certain software providers and a CRM consultant, businesses can offer other features for easy browsing like smart website search bars. If an organization can recognize the metrics associated with particular customers, it can prioritize product displays based around what similar online shoppers bought or provide viewers with the ability to filter the results themselves.

Pricing
There are many differences between selling merchandise over the phone, in-store and online; one of which is price. The eCommerce supply chain is completely unique, and companies may need to adjust prices around the sales channel. Reduced overhead may allow businesses to lower prices or expedited shipping may call for additional rates. Integrated CRM and ERP solutions give organizations insight into real-time inventory costs.

Many businesses use eCommerce sites to provide special service for loyal customers. By becoming a member of a website, an individual may qualify for free shipping or special discounts. Companies need a solution to offer unique service opportunities for members recognized by the system or returning clients. Running and managing different price levels should be a high priority for customer-focused eCommerce.

A company that offers eCommerce add-ons for systems like Microsoft Dynamics GP allows businesses to facilitate special service terms with internal business software. For example, k-eCommerce helps websites display different prices for each consumer based on their pricing level in the ERP system while looking through online catalogs.

Customer Care
People hate to repeat themselves. A business can begin every interaction by starting with the customer’s name and referencing what the consumer did in the past both online and in person. Creating a record of each shopper makes it easy to treat clients personally. A centralized solution provides individual answers for every company with which representative shoppers make contact.

A strong indication of an effective solution for customer care is that it provides benefits for the business as well as the consumer. A complete record of customer interactions in a centralized software system can be analyzed and studied by decision-makers. Learning how their eCommerce sales channel satisfied online shoppers gives businesses insight when creating marketing content, spending resources and investing in new products.