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Frame of Mind series. Backdrop composed of human face wire-frame and fractal elements and suitable for use in the projects on mind, reason, thought, mental powers and mystic consciousness; Shutterstock ID 278524988; team: SMB

How artificial intelligence is being used to enhance ERP systems

If you follow the news, it can seem like artificial intelligence (AI) is added to pretty much everything these days. Yet, it’s worth looking into the details because AI tools can impact the overall processes around it, leading to new business models and processes.

As a trusted partner of clients in many industries, we at the TM Group have followed the ERP landscape for decades, including the various ways in which vendors add AI technology to their products. If you’re curious about implementing AI-enabled ERP solutions in your business or unsure if you can trust them, you’re in the right spot.

 

How is AI changing the notion of ERP software right now?

As the tools keep evolving, AI will be to ERP software what ERP is to manual processes. Not all implementations of AI will have the same impact on the user experience, though.

For instance, many vendors are embedding AI chatbots or AI-based voice commands into their solutions. While these will certainly deliver a level of greater intractability with ERP system’s user interfaces, especially for less technically experienced teams or those simply needing to operate hands-free, they merely add an assistive layer to the user experience, rather than changing the fundamental interaction with the ERP software system.

In other cases, AI-embedded ERP tools already offered in systems allow users to leverage various features immediately. As an example, Microsoft Dynamics 365 Business Central already includes AI functionality. Microsoft, which has invested $13 billion in its partnership with OpenAI, brings the power of AI to small and medium-sized businesses with AI-powered Microsoft Dynamics 365 Copilot and their Business Central ERP application, enable companies to work smarter, adapt faster, and perform better. With the AI tools in Business Central, clients can automate repetitive tasks. Improve customer service, anticipate business challenges, and enhance management’s decision-making.

At their core, these new features often aim to automate repetitive tasks such as data entry and inventory management. Sometimes, they’re used to mine data at a depth that simply wouldn’t be feasible for human employees, allowing an ERP system to provide real-time, insightful analytics.

However, it’s essential to keep in mind that an AI-powered ERP system still has its limitations and that most tasks should only be automated with human oversight.

A few examples will show where to draw that line. At this point, you can already automate your invoice processing with a precision that most human workers could never achieve. That’s because it’s a fairly predictable business process. In fact, its predictable nature may even be the reason why it’s often attached to human error.

On the other hand, AI may technically be able to match candidates with your most recent job postings or deal with complaints in customer service. However, it’s probably not advisable to completely outsource this task to conversational AI, given that you often won’t have full insight into the decision-making process. A biased protocol might lead to ethically questionable decisions at best and make you liable at worst.

So yes, AI will significantly change our notion of what ERP is and does for years to come, but it doesn’t mean we can put everything on autopilot.

 

Does AI-enabled ERP make sense?

Due to the vast amount of choices in ERP with varied AI capabilities, it’s only natural that you’ll face the decision of how and where to leverage AI at some point. Should you choose an AI provider that seamlessly integrates with your ERP or rather use AI parallel to your ERP solution?

While there are additional ethical and legal questions to consider when implementing AI tools, implementing an AI-enabled ERP platform is always advisable due to both AI and ERP’s transformative natures. Think of AI as an internal combustion engine. It can generate power outside of a car, but you’ll see the biggest advantages as part of it. Similarly, AI will augment the capabilities of a traditional ERP platform, providing your business with a competitive edge over those relying on manual processes.

Let’s say retail chain A uses AI algorithms for demand forecasting, and retailer B doesn’t.

Retailer A could then employ machine learning algorithms to analyze historical sales data, considering various parameters like seasonality, trends and correlations with external factors. Since they wouldn’t depend on manual data analysis, they could continuously integrate real-time data sources like weather forecasts, social media trends and economic indicators to adjust predictive models.

By more accurately predicting demand, the model could suggest optimal inventory levels for each product, ensuring the right products are available at the right locations and times.

Retailer B would also analyze sales data, but due to the limits of every human employee, they might miss subtle patterns or correlations between various data points. It’s also likely that they would use statistical models like moving averages to forecast future demand.

However, these methods might struggle to capture complex relationships between variables or adapt quickly to changing external factors. As a result, factors like weather or economic conditions might be considered a luxury and will not be factored into their models. Their less accurate forecasts make them more prone to overstocking and stockouts, leading to potential losses and missed sales opportunities.

Not to mention, AI models don’t need to share each company’s confidential information to keep learning. That means they’ll be able to suit increasingly specific requirements as developers move into smaller industry niches. And while you should always ensure that each model’s output is accurate and suits your business needs, AI models, as a rule, can handle larger data volumes than any human could fathom, allowing them to scale with your operations as you add features or even train a proprietary model.

It certainly makes sense to consider user access and permission rights to the model, as you would with any new software. That said, AI will provide a level of performance optimization and simultaneous customization that we haven’t encountered before. If you don’t join early, you’ll probably end up losing to competitors who do.

 

What are some of the benefits of incorporating AI and machine learning into ERP systems?

Time is money, and AI helps you make the most of both. With AI-driven data analysis, decision makers don’t have to wait on the next monthly report to assess financial risks or tailor marketing strategies to recent trends. Instead, they can simply generate automatic reports, whether that’s on anomalies in transactions that might suggest fraudulent activities or on predictive maintenance schedules based on equipment sensors and production planning.

Strategies like these can safeguard your business against legal claims, downtime and security risks – all while improving your bottom line.

Since AI can also be integrated with CRM and marketing automation tools, it can serve to personalize customer experiences. Once you’ve consolidated all systems, these recommendations can bridge the gap between recent market data or customer feedback and your marketing and inventory strategies.

By leveraging AI in inventory management, you’ll realize significant cost savings by minimizing excess inventory holding costs and improving supply chain efficiency through streamlined operations and reduced wastage.

Ultimately, what those benefits will look like strongly depends on your business model, software choices and KPIs. Whenever you choose to incorporate AI and machine learning into your operations, it’s worth determining goals early on and tracking them as you move forward.

 

Which challenges and limitations do you need to be aware of using AI within your ERP?

Implementing AI functionality with any ERP system presents a promising avenue for efficiency and innovation, yet it’s not without its challenges and limitations. Chief among these are the inherent risks associated with handling sensitive data within AI-driven processes. Data breaches and privacy concerns loom large, demanding robust strategies to mitigate these risks. Encryption, strict access controls and ongoing monitoring are vital components of safeguarding sensitive information.

Another hurdle lies in the need for employees to cultivate AI-related skills and knowledge. Investing in comprehensive training programs or hiring AI expertise can bridge this gap, ensuring that the workforce is equipped to harness the full potential of AI within the ERP environment.

The implementation process itself can pose its own set of challenges, especially when meshing AI capabilities with ERP capabilities and data sets. Selecting the right AI-embedded ERP solutions demands meticulous evaluation, considering factors like compatibility, scalability, and customization options. A seamless implementation process calls for a strategic roadmap and close collaboration between IT teams and business stakeholders.

However, cost implications can’t be overlooked. While the upfront costs for AI-embedded ERP might seem daunting, the long-term benefits often outweigh these initial expenses. Improved accuracy, streamlined processes, and data-driven insights contribute significantly to operational efficiency and competitive advantages.

 

Speak with an expert today to learn more about AI ERP implementation

Navigating the terrain of AI as well as ERP necessitates a balanced approach. It demands proactive measures to mitigate risks, investment in skill development, careful selection of business solutions, and a thorough assessment of costs versus benefits. With diligent planning and strategic execution, harnessing AI’s potential within ERP systems can pave the way for transformative growth and enhanced performance.

If you’re curious about the benefits your enterprise could reap from automation, get in touch with our expert team to discuss a customized solution tailored to your needs.

ERP Accounting

What Is Enterprise Resource Planning or ERP?

For many enterprises, an Enterprise Resource Planning or ERP system is already the backbone of business success. In 2022, 60% of executives stated that digital transformation was their most important driver of growth, and that trend will only continue to expand. 

Still, some entrepreneurs hesitate to change their business operational solutions because they feel overwhelmed with the technical challenges involved.

If that’s you, you’re in the right place. Let’s talk about the benefits of ERP software and the challenges in picking the right one.

 

Understanding ERP and Its Benefits

In a nutshell, ERP refers to a business software suite for business process management and back-office automation. Think of it as a virtual representation of your operation, with components dedicated to finances, supply chain management, customer relationship management, job costing, service management and analytics.

These days, many modern ERPs include artificial intelligence (AI) and machine learning (ML) capabilities to enhance operations management. For example, AI assistants can help automate core business processes in different departments, analyze data patterns, prevent manual process errors and even power chatbots for employee training or customer relations. Depending on the way in which ML is embedded in the respective platform, they can also use historical data to continuously improve operational efficiency or adapt to user preferences.

While it’s easy to recognize the technical capabilities of a modern ERP platform, measuring their ROI can be a challenge. Here are some of the benefits to look for in a successful ERP implementation:

Cost savings: ERP software eliminates redundant and duplicate processes and therefore reduces labor expenses by providing a single source of truth.

Increased efficiency: Streamlined workflows and automated data sharing reduce errors like wrongly entered shipping addresses in order management.

Revenue optimization: Increased process visibility allows you to increase sales, identify cross-selling opportunities and match human resources to demand.

Financial accuracy: Real-time data sharing ensures accurate financial management, billing and auditing.

Enhanced decision making: System-wide data access and business analytics empower strategic and informed decisions across all departments.

Spot risks: Live data streams allow you to address issues in your supply chain or service offerings as they happen, not just after the yearly report.

Brand reputation: Consistent order delivery and customer satisfaction build brand loyalty and further trust in you as a reliable business partner.

Scalability: ERP systems facilitate future business growth through customizable features and extension capabilities.

Overall, ERP maximizes ROI by streamlining operations and reducing costs and errors while enlightening an organization with unified data and business intelligence for competitive decision making. While the initial implementation process requires an investment of staff time and capital, the long-term tangible and intangible benefits make an ERP system invaluable to the business.

 

ERP Deployment Models

Although the businesses are slowly but surely moving toward the cloud, you’ll still encounter various deployment choices for ERP systems, namely on-premise, hybrid and cloud solutions. If you’re still undecided which one to pick, here are some factors to consider.

On-Premise ERP Software

Your first instinct might be that cloud solutions are less secure and inconvenient, but on-premise solutions aren’t without their own faults. For one, they allow you to choose your own hardware, giving you more control over functionality and performance.

However, it should go without saying that these hardware options translate to higher long-term costs. Some enterprises may even find that they’ve boxed themselves in because their initial hardware investments can’t be updated as quickly or easily as a cloud solution.

An important factor to consider is the amount of on-premise support you’ll require. In-house solutions mostly require in-house IT staff, which means you’ll either have to hire technical support yourself or have to contract an outside consultant to do upgrades and keep your systems secure and backed up.

An on-premise solution may seem to also make you more independent of the internet because it will only need your internal network to function. However, businesses today are connected in multiple ways to the internet for email, banking and numerous other functions. Although your software is installed on a server in your office, you will still be dependent on the internet and vulnerable to security risks.  

An on-premise ERP application is a viable choice for businesses requiring direct access and control of their systems, but this does not come without a cost in money and operational flexibility. Still, you need to factor in system support, aging hardware, software update cycles, backups and security systems which still require a significant investment in staff, hardware and maintenance.

Cloud ERP Solutions

When we talk about cloud ERP solutions, we usually refer to a software license that gives you access to certain functionalities on a vendor’s servers. This setup has certain advantages, the first being acquisition cost. Where an on-premise ERP system can require a significant initial investment for hardware and software, cloud solutions cost you a subscription license fee usually based on users. Depending on your ERP vendor, even the fees may be staggered based on your needs.

Cloud solutions also translate to lower maintenance costs because the provider takes care of backups and software updates for you as part of the subscription. These costs are basically lower than on-premise solutions because they end up being shared by multiple companies that are all using the same software in the same data center.

Another factor to consider is your system’s scalability. With ERP cloud solutions, you can adjust your chosen modules, system settings and user counts simply by updating your subscription. That same change can require a hefty investment if you have to buy all your own servers and set them up yourself. And, if you need to reduce user, storage or system capabilities, all you have to do is update your subscription. With your own servers in house, you don’t have this flexibility. 

That said, the cloud doesn’t just have advantages. While it is possible to adjust software modules, users and services, some vendors don’t allow customization and access to ERP tables are restricted. So, if you already know that your business operations require an especially unique setup, you need to confirm your chosen ERP cloud solution allows for customization and configuration. 

In short, a cloud-based ERP can be a great solution for a small to midsize business trying to save on initial system costs or those with limited resources for technical support. For corporations with several branches, they can even contribute to streamlined processes and reduced downtime. However, If you are in an area with an unreliable internet connection, you might find cloud solutions limiting.

Hybrid ERP Solutions

It’s not fair to throw all hybrid ERP solutions in one basket because the term can apply to a wide range of setups. Maybe you simply want to outsource data storage without having to rely on a certain vendor’s servers. Maybe you choose to outsource one feature to a vendor’s server-based solution. Or maybe, you’re just trying to lower acquisition costs while maintaining a level of flexibility that the most prominent vendors don’t provide. 

The reasons for a hybrid solution can be incredibly diverse, which is why it’s hard to blindly recommend the entire category. As a rule, it’s worth looking into hybrid solutions if you notice that on-premise and cloud solutions don’t check all the boxes for you, whether that’s in compliance, setup flexibility or support.

 

Challenges and Weaknesses of ERP Software

No system is perfect, and given the amount of complexity of ERP solutions, it’s no wonder they come with certain weaknesses. Here are some technical and human factors to consider.

First, we can’t overstate the importance of a thorough needs assessment, scoping and estimating process. Even though cloud ERPs come at a lower price tag, you still have to consider costs for consulting, training, customization and data migration. 

Also, it’s important to account for the employees who end up working with the software, which can translate to additional training and change management. Besides these factors, you should also plan for enough time to migrate any legacy data into the new system.

 

Industry-Specific ERP Solutions

Some of the issues we’ve mentioned can be a result of the unique needs of your business and industry. After all, a manufacturing company has to track different processes than a mining enterprise. Most mainstream ERP solutions successfully cover the needs of countless businesses and industries, but you may also find that there is an ERP solution built specifically for your industry.

AIM Computer Solutions, for instance, offers a manufacturing solution optimized for automotive suppliers, and Dice Corporation has a system built specifically for the security industry. However, both of these software companies have decided it makes more sense to integrate to the Microsoft Dynamics ERP solutions that The TM Group represents instead of building their own accounting systems. In the past, many industry-specific solutions built their own accounting modules too, but this has changed quite a bit in the current age of cloud ERP.

Ultimately, the advantages you realize from solutions like these depend on your industry. In many cases, you’ll benefit from industry-specific features or possibly even product updates that help you keep up to date with industry trends or niche regulations. However, if you’re dealing with diverse lines of business, an industry-specific package can really limit your operations.

 

Data Privacy, ROI and Other Factors To Consider Before Choosing an ERP Solution

Pulling it all together, it’s clear that you’ll have to consider a range of factors before choosing a new ERP solution. 

To start, you should compare various solutions from several vendors, weighing the pros and cons of each to determine the best fit for your business needs, budget, IT resources and scalability needs. Data privacy, security and compliance consideration should certainly play into that decision. 

No matter which solution you pick, you should always have a few key project success indicators in mind, whether that’s project timing, implementation speed or cost savings. Some systems may not give you that room to breathe, so you should consider expected business developments from the start.

With all those technical questions out of the way, you also want to take a look at different vendors’ support commitments, integration capabilities and overall reputation. This will ensure your system and provider aligns with your business values and you’ll get the support you need. If the solution is delivered through a partner channel, like the Microsoft’s solutions that The TM Group represents are, you also have to make sure you chose the right implementation partner. Since the software is the same no matter what partner you use, the partner selection is just as important as the software selection.

Finally, it’s worth planning for internal feedback, system training and change management. These strategies will help you notice department-specific issues you may not be aware of and adjust your expectations based on employees’ technical knowledge and attitudes toward the new system.

 

Find Out What ERP Can Do for Your Business

ERPs can help you run a more effective and profitable business, whether that’s through optimizing your customer service, efficiency gains, risk management or cost savings. Still, it’s easy to get lost in the weeds when you’re researching all the options available and to align them with your strategic business objectives.

If you’re ready to change your business systems but are still undecided about the right solution, the TM Group can help.

Speak with an expert today to find out which ERP system may be right for you.

 

CRM vs Marketing Automation: Differences, Similarities and Synergies

The shift toward remote work and online shopping has transformed our everyday expectations. 79% of customers expect consistent interactions across a company’s departments, and yet more than half still complain about feeling treated like a number or having to repeat information to different sales reps.

Companies are struggling to deliver on customers’ rising expectations. One response to these challenges can be noted in the growing market size of customer relationship management (CRM) tools from $64.41 bn to a projected $71.06 bn in 2023. While that will certainly be part of the solution, many entrepreneurs still can’t decide whether they need a CRM tool, marketing automation or even both.

If that’s you, we’re here to walk you through both categories by providing industry examples and pointers to help you decide which one matches your unique business objectives.

 

Understanding CRM Software

Customer relationship management systems serve as the backbone of operations for sales and customer service teams, facilitating streamlined interactions and personalized customer engagement. At its core, a CRM system is tailored to cater to sales representatives rather than marketing teams.

It’s geared toward optimizing day-to-day operations and monitoring every customer interaction. To justify the investment in a CRM platform, your sales processes should already be strong. Once you’re in that segment, implementing one can lead to countless benefits across industries.

Enhanced Efficiency and Streamlined Sales Processes

A CRM system, such as the Microsoft’s Dynamics 365 solution, optimizes efficiency by improving sales process management and monitoring for better customer interactions while streamlining the sales process through centralized automation and standardization. This approach enables automated workflows, reducing time spent on repetitive tasks. Moreover, internal alerts ensure sales reps are promptly reminded of account renewals or deadlines, facilitating a more proactive and organized strategy for sales activities.

Personalized Communication and Engagement

Personalization can lower your customer acquisition costs by as much as 50%. By integrating automated workflows, a CRM system helps sales agents focus on personalized communication by providing relevant customer information during an interaction. This allows a sales rep to tackle more challenging client problems and automate repetitive ones.

Improved Customer Insights and Management

Through a CRM system, enterprises gain access to valuable lead, opportunity, order and customer service information, aiding in a deeper understanding of prospect and client needs and preferences, based on past interactions or online activities. It also allows for clear differentiation between new customers and existing customers, tailoring each interaction accordingly. By aligning sales and marketing efforts this way, you’ll ensure that every team member uses targeted messaging and processes at each stage of the buyer’s journey, enhancing overall engagement and customer satisfaction.

You’ll find many different CRM solutions with unique focus areas. Examples of popular CRM systems beside Microsoft Dynamics 365 including Salesforce, HubSpot, Freshworks, Pipedrive, Monday.com and Zoho. Picking the right one depends on your functionality and business needs, preferred support options, budget and existing infrastructure, among other factors.

 

Exploring Marketing Automation

CRM systems often include some social media or email capabilities aimed at sales reps and service personnel. A marketing automation solution focuses entirely on streamlining content delivery processes and strategies as well as ca,paign analytics reporting.

The goal is to nurture prospects and customers at all stages of the buyer journey with personalized, timely content at scale. To achieve that, these tools enable businesses to automate repetitive tasks, segment their target audience and craft targeted digital marketing campaigns based on customer behavior and demographics.

While this always involves some type of automation, the levels of that automation can vary. They can range from basic email marketing scheduling to comprehensive advertising platforms that integrate marketing functionalities — from blog post content to social media outreach.

Benefits of Marketing Automation

You may think that marketing or even sales automation will make your brand seem robotic and neglect the human element in customer interactions, but you’ll find the opposite is true. Once you’ve taken repetitive tasks and mundane scheduling off your team’s plate, they can focus on deep, meaningful connections, thus realizing a range of benefits for your business:

Unified brand experience: By using both humans and machines to the best of their abilities, you can leave repetitive copy-and-paste tasks to automation, ensuring a cohesive brand experience across multiple touch points. This will result in higher conversion rates and improved customer engagement.

Enhanced lead management: To manage a lead, you first need to find the time to notice it. Marketing automation tools often include lead-scoring features, allowing businesses to prioritize leads based on their likelihood to convert. This can help inform your marketing team’s interactions with sales and drive measurable results.

Insights and analytics: Production and automation are only half the battle. Without solid analytics, you’re flying blind. Robust customer data gives you the chance to improve campaign performance over time and to inform decisions about product placement and branding with actual customer preferences and behavior patterns.

Automatically triggered emails: Once you’ve analyzed common patterns, it’s easy to set up email triggers that will automatically fire based on predefined actions. This allows you to tailor content to customers at various stages of the sales funnel.

Marketing Automation Examples

There are many marketing automation platforms offering diverse functionalities catering to businesses of various scales and marketing needs. Some also have out-of-the-box integrations to Microsoft Dynamics 365 Sales & Service CRM offerings as well as other CRM solutions like SalesForce.

Microsoft Dynamics 365 Customer Insights and Journeys: This combined customer data platform and real-time journey orchestration empower uncovering new insights and deliver personalized customer experiences. With Journeys, an event can trigger a combination of emails, push notifications, and text messages that can operate over either a segment of contacts at a planned time or that can respond to a specific trigger event.

366 Degrees: A platform offering comprehensive marketing automation systems for everything from social media scheduling to sales outreach.

Marketo (Adobe Marketo Engage): Known for its robust features in lead management, email marketing, chat automation and enhanced analytics, Marketo caters to mid-sized and enterprise-level businesses.

Autopilot: Renowned for its user-friendly interface and visual journey builder, making marketing automation accessible to businesses of all sizes and technical expertise levels.

Oracle Eloqua: An enterprise-level marketing automation tool focused on personalized customer experiences and sophisticated campaign management, including lead scoring and artificially enhanced customer engagement features.

io: Offers personalized messaging through behavioral targeting and customer profiles, enabling businesses to engage customers more effectively.

Constant Contact: Popular among small to mid-sized businesses, Constant Contact provides easy-to-use email marketing and automation tools.

ClickDimensions: ClickDimensions allows you to take your Email Marketing and web content and integrate it seamlessly with Microsoft Dynamics 365 CRM modules.

HubSpot: Known for its all-in-one marketing platform, offering CRM, marketing, sales and service tools for businesses of various sizes.

Salesforce Marketing Cloud: Offers a suite of marketing automation tools integrated with Salesforce CRM, enabling personalized customer experiences.

Active Campaign: Renowned for its automation capabilities and email marketing solutions, suitable for small to mid-sized businesses.

Klaviyo: Specializes in e-commerce marketing automation, focusing on data-driven personalized campaigns to drive sales and customer engagement.

Convertkit: Tailored for content creators, providing email marketing and automation tools optimized for bloggers and influencers.

Mailchimp: Known for its user-friendly interface and a wide array of marketing automation features suitable for small businesses.

Pardot: Part of the Salesforce ecosystem, Pardot offers B2B marketing automation solutions integrated with Salesforce CRM.

Encharge: Offers a user-friendly automation platform with features for advanced behavior-based emails, billing integration and CRM sync, empowering businesses to create sophisticated automation workflows.

Hootsuite: Primarily a social media management tool, Hootsuite also offers basic functionalities for AI content creation, social listening and analytics.

Each marketing automation platform mentioned provides unique features and capabilities, catering to different business needs and preferences. By leveraging these tools, your business can streamline marketing efforts, engage customers effectively, and drive growth by nurturing leads through personalized, data-driven strategies. Some of these like Constant Contact, ClickDimensions, and Hubspot can integrate to CRM solutions like Microsoft Dynamics 365 Sales & Service CRM offerings, while others don’t have an existing integration. Make sure you research this as part of your decision making process because an integration between your CRM and eMarketing solution is invaluable.

 

Signs You Might Need a CRM System or Marketing Automation Software

Understanding the nuances between CRM and marketing automation tools is crucial for businesses trying to identify their current needs, especially when they’re looking for tools to address urgent problems. Each tool serves a distinct purpose. It’s important to understand which challenges vendors attempt to address before blindly picking the one with the most features.

Based on what we’ve discussed, it’s already clear that CRM and marketing automation tools can overlap, at least to a degree. Having a basic understanding of your feature requirements helps you determine where exactly on the spectrum you fit in.

For some enterprises, investing in a dedicated CRM solution would just add unnecessary complexity. Others might benefit from combining a marketing automation tool with their CRM for certain features. You’ll have to consider your team’s technical abilities, industry, budget and a range of other factors, but here are a few signs that can help you move in the right direction.

Signs pointing toward CRM Signs pointing toward marketing automation
Complaints about customer service Contact list getting too big to handle
Losing customers Not converting leads to opportunities
Outgrowing a lead tracking system Clunky content production processes
Inability to keep up with lead flow Too many marketing tools
Losing leads Too much time spent on reporting
Scattered customer data Email overload
Inefficient sales process Lack of personalization
Lack of customer segmentation and analytics Limited engagement across different channels
Relying on manual reporting processes No automated workflows for lead follow-ups or conversion
Inaccurate sales projections Time-consuming social media management
Low customer retention No behavior tracking

 

The Synergy Between the Marketing and Sales Team

Once you’ve mastered the first hurdle of evaluating your current setup and future software needs, combining CRM and marketing automation solutions can help you realize unparalleled synergies. The beauty lies in how these systems complement each other.

CRM systems, or solutions with a stronger focus on CRM than marketing, excel in managing customer interactions and sales pipelines. Marketing automation tools, on the other hand, will help you streamline campaign execution and analytics reporting. When integrated seamlessly, they form a dynamic duo, leveraging customer data from different types of interactions to inform your branding, customer service and product offering.

That way, customer feedback and complaints can guide your next marketing campaign, and statistics about online engagement and demographics on social media can enable you to find more clients or re-engage existing ones. From enabling personalized messaging and lead scoring to eliminating duplicates and nurturing prospects, the integration can help you gain a deeper understanding of your target audiences.

With robust reporting mechanisms in place, you can also ensure that your communication stays consistent and reflects your relationships with individual customers. After all, nothing is more annoying than receiving a reminder for an offer you’ve already purchased.

For many businesses, this sounds like the ideal solution, but not everybody will need this level of sophistication. When considering the necessity for a CRM, marketing automation or both, you need to conduct a comprehensive cost-benefit analysis. Assess specific needs your employees currently have as well as business and marketing objectives to determine the optimal solution.

Gauge where your team struggles the most and make a decision based on pain points rather than shiny specs. Evaluate the current collaboration patterns between your sales and marketing teams and try to recognize where gaps in data analysis or reporting caused problems.

It can help to consider your industry’s specific market dynamics and your own growth cycles as a company. Depending on your customers’ unique requirements for 1:1 support or the complexity of your product, you may need to rely more heavily on CRM than marketing automation.

An upcoming startup might focus more strongly on lead generation, whereas a more established enterprise might lean toward better managing existing customer relationships. You’ll have to evaluate your business priorities to establish which combination of technologies serves you and your clients best.

 

The Crucial Role of Integration: Enhancing Email Marketing and Your Sales Funnel

Let’s delve into a manufacturing example to illustrate how integrating CRM and marketing automation can drive business. In the manufacturing industry, CRM systems compile a wealth of data, including past purchases, product preferences, industry-specific needs and engagement history. This data is pivotal for segmenting your customer base. For more complex operations, you may even choose to combine your CRM with an enterprise resource planning and marketing automation solution.

For instance, segmenting clients based on the type of machinery or equipment purchased, maintenance history or contract renewal dates allows for tailored email campaigns offering maintenance tips, upgrade options or special offers aligned with those scenarios.

Keep in mind that the same client may respond to different materials based on where they are in the buyer’s journey.

When they’re still exploring your product lines and showing their interest, your marketing automation funnel could trigger introductory emails with case studies showcasing successful implementations of machinery or equipment.

For clients considering upgrades or additional machinery, personalized emails through automation can provide comparative analyses, cost-benefit breakdowns and client testimonials tailored to their industry.

After a purchase or contract renewal, your CRM could trigger post-sale emails such as thank-you messages, onboarding guides or follow-ups regarding warranty renewals and service agreements.

With both service and marketing personnel looking at the same material, you’ll quickly notice where customers encounter bumps in the road or need a bit more context.

 

Speak With an Expert Today To Learn How a CRM Can Benefit Your Business

Implementing CRM and marketing automation solutions is a matter requiring self-knowledge and careful planning.

In theory, both types of tools can have tremendous effects on your team’s overall productivity, and therefore on conversion rates and your bottom line. That said, it’s easy to fall for all the bells and whistles in a tool that doesn’t reflect where your business is currently headed, whether it’s focused on a different industry or differently sized enterprises.

Make sure you have a sense of the pain points and problems your teams and customers are already facing before researching any solutions. That way, you know which questions to ask and what to look for in a solution.

If you want to brainstorm what features and options are most important for your organization, The TM Group is here to help. We’ve supported businesses across industries with their CRM, marketing automation and ERP platforms for years. To learn more about the best solutions for your enterprise, talk to one of our experts today.

Marketing Services and Branding Company Streamlines Reporting With Microsoft Dynamics 365 Business Central

Even today, not every marketing service consists of digital services alone. Some physical marketing pieces are still required for companies to get the brands’ messaging out there. 

When a one-stop shop for innovative signage and event marketing materials found that their current system didn’t match their objectives to move to the cloud, The TM Group guided them through implementing a cloud ERP solution that fits their business model without relying on too many third-party, add-on solutions.

 

The Challenge

Our client had been a long-time user of Microsoft Dynamics GP, but they hadn’t really tapped into all of its capabilities. Instead, they were often still entering data into spreadsheets that weren’t connected to their accounting system, causing them to invest countless hours in inefficient data entry and auditing reports.

Primarily, they were using GP’s accounting and back-office functionality as well as the order management module. They mostly used General Ledger for accounts payable and receivable. Since they’re not in a business where they utilize wholesale inventory but rather use it as part of more extensive offerings, including branding services, they were only employing a basic configuration for sales and inventory. They also weren’t using Microsoft Dynamics GP’s job costing functionality, nor were they leveraging its Manufacturing or Bill of Materials module.

Their management had already decided on a corporate-wide cloud initiative and a goal to improve their reporting capabilities. As a first step toward that cloud initiative, they had moved their CRM system to Salesforce.com. They also were using SmartConnect to integrate their invoicing data from Salesforce into their Microsoft Dynamics GP system. Now, they also wanted to move their on-premise accounting solution to the cloud, more specifically move from the Microsoft Dynamics GP on-premise ERP solution to the Microsoft Dynamics 365 Business Central cloud ERP solution.

 

The Solution

The client took advantage of a dual-license promotion for Microsoft Dynamics GP and Business Central, allowing them to test the waters before fully transitioning to Business Central. During that trial process, the TMG team offered guidance and support to guarantee Business Central’s functionality was aligned with their business requirements. Being happy with what they were seeing, they proceeded to transition to the Business Central solution with the guidance of The TM Group.

Now, instead of relying on a patch-work solution including numerous spreadsheets, they use Salesforce for sales and purchase order management. This Salesforce data is also seamlessly integrated with Business Central via Microsoft Power Automate. Once they were properly instructed, the client’s staff set up most of the integration within Business Central by themselves.

To ensure they gain maximum benefits from their new Business Central system and don’t turn back to external workarounds, the TMG team also trained them on Business Central’s table structures and showed them how they could better perform ad hoc reporting instead of building external spreadsheets.

The client also decided to add Solver to their solution for better financial reporting. TMG trained them on how to use this new tool. With a little help from the TMG business intelligence consulting team, the client’s staff has written their balance sheet, income statements and other reports, which they previously were doing manually.

Many functional improvements, however, didn’t even require third-party solutions like Solver. Streamlining their customer statement emailing process was easily streamlined, because the feature is native to Microsoft Dynamics 365 Business Central. When using Microsoft Dynamics GP, the equivalent statement functionality would have required them to use Word templates or additional third-party tools like Liaison Messenger.

With Business Central, the client can now send electronic statements easily. However, they still send invoices out of Salesforce and, using Power Automate, they import this data into Business Central for collections work and to analyze customer data.

To improve reporting capabilities, TMG’s developers added custom fields to the standard sales and purchase order tables in Business Central. This allows the client to capture additional business data elements tracked in Salesforce via Power Automate, allowing them to streamline reporting. Previously, they had to manually track this important business data in offline spreadsheets.  

TMG’s development team also enhanced the native Business Central Excel reporting and oData Service capabilities to automatically display those new data elements. Now, the client can easily access and refresh the sales and purchase order information they need via Excel to better manage their processes. 

As with any cloud-based solution, Business Central additionally makes support way easier than with their GP on-premise solution. When the TMG team needs to jump in to handle a support incident, they can even swiftly examine the database before calling the client back. All training and support can also be easily done through Microsoft Teams. Whether you look at the initial setup or regular support, these processes would have required extensive traveling and/or long periods of time waiting for remote access with their GP on-premise solution.

 

The Impact

From inventory management to customer relationship management, the switch has completely transformed our client’s entire business processes. The move to a cloud-based solution like Microsoft Dynamics 365 Business Central improved their internal reporting capabilities and helped them identify opportunities for cost savings and future improvement. 

And, thanks to their use of the oData feed, our client is getting up-to-date, system-generated reporting, which they otherwise would need to manually create over long hours in Excel spreadsheets. Since they’re reporting against the Business Central tables in Excel, they can refresh reports themselves without TMG’s support.

 

Conclusion

Thanks to the client’s implementation of the Microsoft Dynamics 365 Business Central ERP cloud solution, they have better analytical reporting, gained greater staff efficiencies and The TM Group can also offer better ongoing remote support.

Their new business systems ultimately helped them use their extensive reporting to fine-tune their service offerings and become a more trusted business partner. This change wouldn’t have been possible without the flexibility of Microsoft Dynamics 365 Business Central, one of the most adaptable and reliable solutions on the market, and the expert guidance of The TM Group.

If you find yourself in a similar situation as our client, you might be ready to make the jump as well. Get in touch with the TM Group today and schedule an appointment with one of our expert consultants to learn how the right platform will streamline your business.

Industrial worker with notebook; Shutterstock ID 99355364; team: Business; Job: News and Content Writer; Client: Brafton
Industrial worker with notebook; Shutterstock ID 99355364; team: Business; Job: News and Content Writer; Client: Brafton

Exploring ERP and MRP Systems: Key Contrasts and Distinctions

As enterprises scale, many of them become curious about streamlining and automating certain parts of their business. However, as you explore these opportunities, you quickly find yourself confronted with lots of technical terms, like enterprise resource planning (ERP) and material requirements planning (MRP) in the business software market. And even if you know what it’s all about, it can often still be difficult to identify the right solution for your own company in a vast sea of providers.

Navigating ERP and MRP software is comparable to choosing between two types of vehicles. MRP is your slick, efficient motorbike designed for crossroads and crossroads only. In the other corner, you’ve got ERP, a robust, overlanding SUV, made to tackle a wide range of terrains and give you a place to live on the road.

So let’s discuss what factors to consider when deciding between those systems. Here, we cover the key technical differences and explore real-world examples to help you identify the best suited software for your business.

 

MRP, ERP or Both? Which One Is Right for You? We’ll Help You Decide.

Even though they sound similar, ERP and MRP software serve very different purposes and feature scopes. At the same time, ERP solutions often include MRP functionality, and some software vendors often use the term interchangeably, which can blur the line between the two terms during your research. Also, some MRP solutions will include basic accounting functionality while some integrate into ERP systems for accounting. This makes differentiating between MRP and ERP systems very confusing.

Put simply, an ERP system is like the control room of your entire enterprise. It gradually tries to map your business process and optimize all its resources. To achieve that, it usually includes accounting, sales and purchase order processing, inventory, manufacturing, service, CRM and project accounting as well as many third-party solutions to extend its primary capabilities. For instance, Microsoft Dynamics 365 Business Central comes with a full suite of ERP functionality, which can be expanded with their CRM solutions and third-party, integrated solution vendors from Microsoft AppSource.

An MRP system, on the other hand, serves a more narrow niche. Through its targeted feature set, it aims to document and streamline your manufacturing, purchasing and inventory operations. So, it will certainly have features comparable to the supply chain management in Microsoft Dynamics 365, but also include more detailed functions specific to manufacturing businesses. 

Not to confuse matters, but sometimes companies utilizing an ERP system will also implement a third-party MRP, Demand Planning or Advanced Planning & Scheduling (APS) solution if the base functionality in the ERP system doesn’t fulfill their business requirements.

Here are some of the key differences between the MRP and ERP systems:

MRP ERP
Used for material and resource planning in manufacturing Used to manage an entire business across finance, supply chain, service, job costing, etc.
Self-contained system specialized in production planning and inventory management Extensible system allowing API integration of solutions tailored toward specific needs
Focuses only on narrow features for production schedule and inventory level monitoring Provides one central database to manage information across the organization
Relatively easier to implement than ERP, as it only focuses on one business area Time-consuming implementation due to the need for change management and training
Typically more affordable, especially when tailored to specific material management needs      Typically more expensive due to broad feature set, implementation cost and extensibility
Examples: Katana, MRP easy, Epicor, Infor Examples: SAP, Oracle, NetSuite, Microsoft Dynamics

In addition, you may also encounter the differentiation of MRP I and MRP II, which refers to manufacturing resource planning. You can think of these two as different levels of the same video game. MRP I is the first level, where you focus solely on material inventory and orders. Once you’ve mastered that, you can progress to MRP II, where you’ll have to deal with a broader scope of tasks, including production capacity and scheduling. While this adds layers of complexity to reaching the finish line, it also provides deeper insights into your operation.

MRP II slightly extends your horizon by not only observing material inventory and orders but also production capacity and resource scheduling. So it takes on some of the features that ERP software could deliver while still focusing on manufacturing needs.

It’s important to understand that MRP and ERP software serve a different scope of business needs. An ERP solution isn’t simply better because it spans a wider range of tasks. You’ll have access to feature sets within those categories that might make you lean toward one solution over the other. So, even if you plan to extend your ERP system with an MRP add-on, you may still find that having a fully featured ERP solution makes information management and decision making easier.

The take-away here is that you should be aware of shelfware and the differences in scale and extensibility. Don’t fall into the temptation of choosing a richer system just because it can do more. Remember that your final choice should always reflect your budget and your team’s needs.

 

Learn How Both Systems Interplay To Decide Which One Your Business Needs

When it comes to MRP’s place in the grand scheme of business intelligence, it’s comparable to the relationship between ERP and CRM in that one module informs the big picture. Your MRP solution offers a subset of features dedicated to the manufacturing industry and may integrate into your ERP system.

Depending on which ERP option you choose, your MRP system may provide more granular data that allows you to streamline production operations. Some MRP features included within your ERP solution might also not be detailed enough to cater to your production process. Think, for example, of more advanced analytics and optimization tools that focus on inventory turnover or output effectiveness.

Through capacity and material requirement planning as well as forecasting features, an MRP system often allows you to predict more accurately how your production planning meets the demand based on predictive analysis and historical data. A master production schedule keeps all the relevant data about raw material, product items and quantities front and center. Some ERP systems might only offer basic capabilities for these scenarios. They might also fall short on material tracking or shop floor control. That’s why sometimes both an ERP and an advanced MRP solution might both be needed.

If your production has reached a certain size and you want to coordinate inventories along with sales and marketing, it may be worth considering both an ERP and an advanced MRP, Demand Planning or Advanced Planning & Scheduling (APS) system. However, before any implementation project, you should be aware of the effort and how the systems will all work together. 

For any business software system to have its full effect and deliver cost savings, you need to accurately assess your requirements, choose the right software and implementation partner, transition data and processes to the new solution and train your personnel.

 

Best Practices for Choosing the Right Planning System

No software comes with a magic switch. So, before you decide on any system, you should always run through a thorough needs assessment and review business processes across your entire organization. Make sure you consider the level of complexity of your business and the extent to which you require customization options. Even your need for continued support plays into the decision making process, especially if you solely rely on external IT staff.

Let’s discuss a few scenarios to illustrate the choice between MRP and ERP solutions.

 

A Small Manufacturing Business

As long as their supply chain and production processes remain relatively simple, a small manufacturing company will probably find an MRP system that includes basic accounting functionality sufficient to manage its business. A fully comprehensive ERP system would likely exceed the budget of a small business. 

In addition, the software would overwhelm the staff with unnecessary features and not all companies have accountants on staff that are familiar with the debit and credit systems typical of an ERP solution. However, the shift to a specialized manufacturing ERP solution could be worthwhile once the business grows and wants to organize additional company divisions outside the manufacturing process.

 

A Mid-Size Manufacturing or Assembly Organization

For most mid-sized organizations, an ERP solution covers 85% to 100% of their business requirements and there are third-party applications which can be used to fill in the gaps. A mid-market ERP solution with Microsoft Dynamics 365 Business Central is the perfect fit for this type of organization. 

Whether they are a distributor, assembly organization or a mid-sized manufacturing outfit, Business Central fulfills most of their business requirements. They can implement whichever functional areas they need while having the ability to expand into other areas as they grow. The Microsoft Dynamics 365 Sales, Service and Marketing CRM solutions are also available for those organizations needing more robust functionality in those areas.

 

A Mid-Size Service Organization

To some service providing organization, material and production planning are simply irrelevant. In these cases, you should focus on accounting, project management, field service or customer service — all of which can be handled more efficiently by a comprehensive ERP and CRM system.

You may even find an ERP software solution tailored to the unique needs of the professional services, job costing or field service industries, which offers dedicated features for client management or project timelines.

 

A Large, Multi-Location Supply Chain Enterprise

A large manufacturing company with international subsidiaries will already benefit from an advanced MRP solution, Demand Planning or Advanced Planning & Scheduling (APS) solution that works in conjunction with their ERP solution to track its supply chain and production across multiple locations. However, that becomes even more important in heavily regulated industries like pharmaceuticals. In those scenarios, specialized features for material tracking and the documentation of samples become critical.

At the same time, an ERP system with an integrated MRP II system would allow such an enterprise to share and consolidate data across multiple locations and departments, although even that integration can be challenging. This can inform future business strategies or sustainability analytics efforts.

Ultimately, your need for an ERP, an MRP system or a combination of both comes down to your business goals, size and model as well as industry requirements. In some cases, you might get along well enough with a basic MRP system with basic bookkeeping functionality, whereas more complex organizations usually require comprehensive ERP solutions. Whichever you choose, don’t forget to compare your options and design your final choice to reflect your operations.

 

Find the Best Software Solution Tailored to Your Business Goals With The TM Group

The business software solutions market can be overwhelmingly complex, especially if you’re new to transferring your processes from a bookkeeping to a fully functioning ERP system.

As we’ve discussed, ERP and MRP are two vastly different types of software that help streamline and optimize your business operations. While ERP provides a comprehensive solution for managing all business processes, from sales to CRM, MRP focuses specifically on production and inventory control in manufacturing. Both can be hugely beneficial to your enterprise, so when choosing between the two, you always need to consider its size, type and needs, as well as regulatory requirements.

As a Microsoft Dynamics partner and trusted adviser to hundreds of corporate clients in the United States and abroad, we know exactly how to help you transition your business model and your personnel and business requirements into the right combination of solutions. We’ve completed thousands of implementations of Microsoft Dynamics ERP and CRM software applications, and we’d love to bring that experience to your enterprise.

If you’re curious about the best choices for your ERP or MRP needs, get in touch with our expert team today! We’ll gladly help you navigate through all the options and find the optimal solution for your business. If a platform seems almost right, we’ll collaborate with you to find the right extensions to fine-tune your setup until it completely matches your day-to-day operations.

Unleash Your Business Potential Through the Power of ERP Systems

Today’s business world is accelerating at an unprecedented speed, leaving less and less margin of error for the growing number of competing companies. Most companies see lean processes and automation as the answer. Especially mid-size enterprises who increasingly rely on ERP systems to provide business process standards into a technical frame that makes them easy to utilize and apply in hectic everyday business life.

Therefore, we would like to present the major benefits of ERP software and explain how you can squeeze the absolute most out of your solution.

We’ll discuss…

– ERP system’s key advantages
– Criteria to consider before implementing one
– The best timing for switching systems
– Industries that will benefit the most from ERP solutions
– Future trends in AI and automation that can boost your operations even more.

Ready to transform your business? Then let’s dive in!

The Key Benefits of ERP Systems and Why Your Business Needs One
An ERP system aims to streamline your enterprise workflows by offering one tool that supports each of your operations departments, from human resources and sales to supply chain management and accounting.

Since all your data is in one system, with AI and machine learning checking your work, you not only reduce manual data entries but back-and-forth communication between your departments. Therefore, you’re improving your team’s productivity while reducing room for errors.

These days, you can find an ERP solution that covers most of your base system requirements and expand its functionality through add-ons or development of plug-in solutions to your liking. However, many base ERP features will simplify your business no matter if you’re in manufacturing or the service industry.

The most noticeable advantage of an ERP platform is that you’ll automatically streamline your entire enterprise because everyone is using the same system and data. Every department benefits from transparency and reliable records. Within your supply chain alone, you can benefit from the cost savings of a lean inventory thanks to increased accuracy and predictive data analytics — allowing you to improve vendor relations and predict future demand.

Just as this solution saves you unnecessary communication between the warehouse and the sales department, the streamlined processes of ERP applications guarantee that customer service can access the right data faster. This frees up time and enhances the overall customer experience, even more so if you pair your ERP system with a CRM solution.

Finally, advanced financial management will give you, as a business owner, peace of mind. Once an integrated accounting software eliminates the need for offline manual processes, you can rely on real-time data. Up-to-date business records will not only help optimize your cash flow but also enable you to make better decisions. Plus, it will make tax audits a breeze. Combine that with improved data security, and you can see how the right ERP solution will turn you into a more valuable business leader.

Your Business Is Unique. How Do You Choose the Right ERP System?
Maybe you’re already using business software; maybe you’re still relying on pen and paper to track much of your operations. Whatever the case, you should start with a needs assessment that documents your current strengths and pain points across all departments.

That can sometimes include getting an objective outside perspective on your business processes from a consultant that isn’t also a software implementer. Either way, you need to be sure everyone from your CFO to human resources throws in their two cents. It’s better to collect too much information at this point than to have missing business requirements later.

Implementing ERP solutions can also require you to consider integrations, whether you have to incorporate legacy applications or extend the core system’s functionality. If you can rely on standardized connectors such as APIs or out-of-the box integration tools, you can avoid copying data back and forth. This will both get your ERP project off the ground faster because developers will already know how to connect to their ERP solution and also make it easier to maintain into the future.

Especially if you haven’t used any fully integrated business software solutions before, you need to make the switch from working around insufficient systems to actually tracking all our workflows and business data within a single business platform. This may sound trivial, but we can’t neglect the mindset shift necessary for successfully implementing modern ERP platforms. The best applications won’t help the organization if everyone creates their own workarounds and spreadsheets instead of using the ERP solution.

Maybe your team simply isn’t used to tracking every detail of daily business operations, or maybe you’ll discover some unpleasant truth you didn’t expect because you never measured it before. Some team members might feel uncomfortable or threatened while migrating to your new system because operating as usual with their old systems and processes gives them a sense of security. A reliable system alone won’t get you to the finish line, so it’s important to consider your team’s current habits and technical skills. You can’t improve business operations by automating dated and bad business processes.

Every enterprise goes through a different implementation process, but everyone needs to manage expectations from the very start and document those project adjustments along the way.

It’s also a good idea to inform yourself about the various ERP vendors, not only to find the right features but to know you’ll get the support you need from a reliable business partner with a proven track record in your industry. Maybe you can already rule out an ERP vendor or two because they don’t offer your preferred support options.

Finally, it’s time to talk numbers, whether that’s ones and zeros or dollar bills.

Your ERP system needs to both meet your requirements, of course, and your budget. Cloud ERP systems come with different pricing models than on-premise solutions, and if add-ons or customizations are needed, this will also influence your project’s total cost.

When Is the Right Time For ERP Implementation?
The question of when to move on to an ERP system requires a two-part answer. First, you should consider your long-term goals and understand how the systems you’re using will support them. Second, you have to find a good time within your current business cycle so that the ERP implementation won’t result in a slowdown and financial losses.

For some companies, it makes sense to implement an ERP system after they’ve hit a certain annual revenue target. However, if your enterprise faces complicated operations and high amounts of manual data entry, investing in a comprehensive ERP solution from the beginning can actually help you get to the finish line faster. After all, a streamlined business can result in higher revenue, lower costs and greater profits.

Whichever point you choose, your best path is to switch to an ERP during your business’s slow time. We know that’s not always a choice, since some businesses are in a constant growth mode. However, if you can influence it in any way, don’t pick the busiest season of your business year. You may also want to plan to add new staffing in preparation for the ERP project to reduce some duties of an existing staff member with a good understanding of your business operations to lead the project full-time or at least most of their time.

It is also helpful to smooth out any poor business processes before implementing a new ERP system, but we know that some business owners also use the implementation of an ERP system specifically to force change within their company and to eliminate inefficiencies. Either way, it is very important to plan for sufficient staff training and rollout phases across your company so that everyone on your team has time to get accustomed to your new processes.

These Industries Will Benefit the Most From ERP Software
Obviously, every company can benefit from streamlining its business operations, although investing in a full ERP system may not be worth the initial investment for every small business.

As a rule, we can say: the more moving parts in your enterprise, the bigger your ROI for an ERP solution.

That makes certain industries a natural fit. The service industry and manufacturing businesses are both challenged with detailed business planning, in which you can’t afford to lose track of special orders and ever-evolving regulations.

But lots of industries can benefit from lean operations — from construction and the automotive sector to retail brands and health care organizations.

That’s not to say that all those industries are the same, though. It’s critical to find an ERP solution and implementation partner that respects your unique requirements. For a medical facility, meeting compliance with privacy standards will be more important than it would in a waste management organization, while e-commerce businesses will put more emphasis on flexible inventory and order management.

Whether you hope to streamline your supply chain or improve customer service, make sure the ERP setup you choose will support your business goals.

Know Your Business Future With the Power of Data
If you’re still hesitant about making the jump to ERP, we understand. Change can make everyone uncomfortable, especially when it immediately affects your business. That said, we feel you’d be at a disadvantage if we didn’t tell you about future industry trends.

Thanks to the increasing adoption of artificial intelligence and machine learning, you’ll soon see automation beyond basic rule-based processes. That means you can hand off a widening amount of complex tasks that would otherwise require your team’s cognitive abilities, even within specialized niche solutions targeted at your industry.

And since cloud ERP solutions are increasingly common, it’s easy to put that power in the palm of each colleague’s hands, giving them the flexibility many of us have come to expect over the last few years.

While it may take some getting used to, you can rely on predictive analysis for more and more complex tasks every day, from automated data cleansing to demand forecasting or regression analyses. That frees up your employees’ time to tackle those unique challenges you can’t automate.

We don’t have to tell you about aggressive competition in your niche because you already know best. But choosing the right ERP solution can give you the competitive edge you need to both adapt to an evolving business world and beat your competitors.

A tailored ERP system will streamline your business management, boost customer satisfaction and position you as a reliable business leader in your industry. If you would like to learn how the right solution can make your business soar, get in touch with our team today!

International Nutraceutical Importer Tackles Inventory Challenges With Microsoft Dynamics 365 Business Central

In today’s world, many of us are increasingly turning to supplements because they contribute to our healthy lifestyles. What we rarely realize are the logistical challenges that distributors and manufacturers face every day to get these products to the customer in the desired composition.

When an importer of nutraceuticals found that their current system couldn’t support their operations to the degree they wanted, The TM Group helped them implement a more flexible solution that better fit their business model.

The client supplies manufacturers of custom juices and power drinks, and Microsoft Dynamics 365 Business Central provides the business foundation that they need to continue to serve their industry and clients’ unique business needs long-term.

The Challenge
The biggest challenge for this client was deeply rooted in the very nature of their high-touch business model, where a lot of business process steps can’t be automated in the first place. However, they also needed more control and better reporting, to make sure they were streamlining the operational steps that could be supported through new software.

While they were using QuickBooks for their accounting needs, most of their business processes were still paper-based. To fill in the gaps between systems, they even confessed to tracking their inventory with sticky notes, simply because their system wasn’t flexible enough for their use case.

Ultimately, they were looking for a more robust, cloud-based solution that would still give them the versatility their industry needed.

The Solution
The client chose to implement Microsoft Dynamics 365 Business Central to streamline their distribution network and provide a reliable framework. While this comprehensive business management solution gave them robust functionality for accounting, project management and financial reporting, Business Central’s standard functionality for adjusting warehouse entries and duplicating item listings actually moved the needle for them the most.

One reason why The TM Group uses Microsoft’s solution in cases like these is that the platform not only allows businesses to configure settings and enable features to their unique requirements; it also extends beyond its already impressive capabilities through add-on solutions — should the client need even more flexibility.

Features like these are especially important to accommodate the unique needs of this food supplement provider, as daily operations require employees to adjust inventory quantities because blending and compacting of supplies can affect volume units of measure.

This posed an additional challenge during implementation. The TM Group team noticed that the client’s employees were used to account for minor differences in volume or weight by simply changing data manually.

Even though it is common that a powdered product settles or changes volume and weight due to humidity or atmospheric conditions, arbitrarily changing metrics can confuse auditors, business partners and customers and cause miscommunication.

The TM Group showed them how Microsoft Dynamics 365 gave them the flexibility to properly represent and track those situations within the tool, but they still needed to rewire their habits and learn to use the system properly.

The TM Group’s consulting team worked with the client to design, coordinate and test their application setup for their specific business needs. Thanks to ongoing discovery and exchanges during implementation, The TM Group was able to adjust the client’s business process and include tailored workflows for inventory management and invoicing that worked for their unique requirements.

Due to this collaboration and the automation capabilities of Business Central, the client could automate countless tasks that seemed unmanageable before, freeing up time to take care of their core business and grow even further in the future.

The Impact
Certainly, the Dynamics 365 platform gave the client the right combination of flexibility and reliability that made their daily operations easier. However, it’s hard to grasp the full benefits without walking through their most challenging products, but here are a few examples of unique business requirements that TMG helped them solve with Business Central.

For good reason, legal guidelines determine a large part of the processes in the food industry, and this client was no exception. Nevertheless, these small volume adjustments presented the customer with a major bureaucratic challenge.

For every large shipment of concentrate powder, they’re required to take a small sample and store it for later reference, to fulfill government regulations.

In addition, their inventory solution needs to account for samples that clients request before making a purchase.

To reflect that within Dynamics 365, they now use item numbers for the original shipping and duplicates for both compliance and customer samples, which are marked with “-R” for retainage or “-S” for samples.

Another challenge they faced when fulfilling orders was they needed various invoice versions that included the different information necessary for corporate and private clients in different legislative systems. The TM Group added customization within their invoicing process, allowing them to choose the appropriate invoice version within Business Central for each client.

Also, twice a year, the client ships two powders to a third party that mixes both of them to create a new product that is shipped directly to the end customer. The weight and density of the components, which were already measured in different units, would continuously change based on the humidity in the storage facilities or on how long the product had settled during transport. Understandably, that would cause confusion with the customer, who would state they had either received too much or too little of the product.

At first, the TM Group discussed how to create an assembly order inside Business Central to handle the inventory adjustments, but the results always varied for the numerous reasons we already mentioned. Since the client only ran through this exchange twice a year, TMG and the client decided it was just easier to make an adjusting entry.

Conclusion
Thanks to regular and informed exchanges during the implementation period, The TM Group was capable of establishing a true partnership with the client, helping them to fine-tune their business management solution to the unique needs of their industry niche.

The new system ultimately made them a more valuable and trusted business partner, which will no doubt lead to more collaboration and increased client satisfaction in the future.

Once again, this experience goes to show that Microsoft Dynamics 365 Business Central is one of the most flexible business management options on the market.

If your accounting or inventory management solution leaves much to be desired these days, you might be ready to switch to Dynamics 365 Business Central as well. Get in touch with the TM Group today! Schedule a consultation with one of our team members and learn how the right platform can transform your business forever.

Celebrating Success: The TM Group receives recognition on Accounting Today’s “VAR 100” for 2023

We are thrilled to announce that The TM Group has achieved yet another remarkable milestone this year! We have once again been listed on Accounting Today’s prestigious “VAR 100” list for 2023. (Read Here) This recognition for the 18th year underscores our commitment to excellence and showcases our expertise in providing top-notch services as a Microsoft Dynamics partner.

For those unfamiliar with the “VAR 100” it is an annual ranking published by Accounting Today, one of the industry’s most reputable publications. It highlights the leading value-added resellers (VARs) in the United States who specialize in accounting and enterprise resource planning (ERP) solutions. The ranking is based on various criteria, such as revenue, industry recognition, and customer satisfaction.

So, what makes our placement  on the VAR 100 list so important for potential clients seeking a Microsoft Dynamics partner?

  1. In-Depth Product Knowledge:

As a Microsoft Dynamics partner, we possess extensive product knowledge and stay up to date with the latest advancements in the technology like Microsoft Dynamics 365 Business Central, Dynamics 365 Sales/Service/Marketing, Microsoft Power BI and the Microsoft Power Platform. Our team of highly skilled consultants, developers, and sales professionals are adept at tailoring solutions to meet the unique needs of each client, helping them leverage the full potential of Microsoft Dynamics. Our specialty is transformational projects often involving Microsoft Dynamics 365 Business Central, Sales and Service all together to offer better value for our clients.

  1. Demonstrated Expertise:

Earning a spot in the “VAR 100” demonstrates that The TM Group has consistently delivered exceptional services and solutions to our clients. Our expertise in Microsoft Dynamics has been acknowledged on a national level, which speaks volumes about the quality and reliability of our services. We have a proven track record of successful implementations and customer satisfaction. The accolade underscores our commitment to delivering tangible results and ensuring our clients’ businesses run smoothly and efficiently.

  1. Wide Range of Services:

The TM Group offers a comprehensive suite of services, including consulting, custom application development, system integrations, training, support, and implementation project management. Our presence in the “VAR 100” list affirms our ability to provide end-to-end solutions and support throughout our clients’ technology journey. We continuously strive to bring innovative solutions to the table, empowering our clients to stay ahead of the competition. Our ranking among the top VARs is a testament to our commitment to staying at the forefront of technology and incorporating cutting-edge solutions into our offerings.

  1. Strong Customer Relationships:

Our inclusion on the “VAR 100” is a direct reflection of the trust and loyalty our clients place in us. We prioritize building long-term relationships with our clients, understanding their goals, and providing ongoing support to ensure their continued success.

In conclusion, being recognized on Accounting Today’s “VAR 100” for 2023 is a tremendous achievement for The TM Group. This recognition highlights our unwavering dedication to delivering top-tier Microsoft Dynamics solutions and services. If you are a potential client seeking a reliable and knowledgeable Microsoft Dynamics partner, our presence on this prestigious list should give you the confidence and peace of mind you need to make the right choice for your business.

We would like to thank our clients, partners and especially our team for being part of our journey, and we look forward to continuing to work together with you to drive your business to new heights with Microsoft Dynamics!

Discover the Best ERP Systems for Your Unique Business

Imagine a world where all your employees, whether in accounting, customer service or manufacturing, can access and edit your business data in real time, making business process management a breeze.

No need for you to painstakingly track customer orders and your suppliers manually before talking to manufacturing. Once a team member enters data into the ERP (enterprise resource planning) system, it’s there for everyone to use, from your human resource department to project management and accounting.

Now, think of all the time your employees currently spend hunting down business data during customer and management meetings or even financial audits. How much would your enterprise save? That’s what the best ERP systems can do for you.

How Does ERP Software Help Your Business, and Why Should You Care?
While ERP implementation always comes with an initial investment and a learning curve, it can help you streamline each and every business process.

This not only reduces friction in your operations, inventory and supply chain, but the best ERP software also eliminates manual and often redundant data entry across your business and its multiple systems. That way, you’ll always have access to the most recent business intelligence — no matter if you’re trying to track a recent complaint in your order management tool or gathering accounting details about a supplier.

With the right ERP system, you can enhance your operational efficiency and improve collaboration throughout your organization, allowing you to reduce costs through supply chain management, regulatory compliance and inventory management.

Thanks to organization-wide transparency, you’ll make more informed decisions and become a more valuable business partner.

It’s good to keep in mind, though, that you should establish expectations before making any changes. If you’ve reviewed your business processes, done your internal research and identified pain points in each department, it’s much easier to find the right solution.

How To Choose the Best ERP System To Serve Your Business Needs
Faced with a market that offers very similar solutions that fit in numerous industries, finding the right ERP vendor for your business intelligence can be challenging. If you’re running a small business, a certain ERP tool might not even make financial sense. Perhaps you’re considering an upgrade because your Dynamics GP system will no longer be supported.

According to G2 and our decades of experience, these six solutions are pretty typical choices that usually fit the needs of most midmarket companies best:

– Microsoft Dynamics 365 Business Central
– Sage Intacct
– Oracle NetSuite
– Acumatica
– JD Edwards EnterpriseOne
– SAP Business One

Whether you’re looking at NetSuite ERP solutions, Microsoft Dynamics or yet another option, the feature list always overlaps in large parts. We can’t blankly state whether SAP ERP solutions are “better,” because your software needs to be better for your business.

So usually, it’s best to assess your current pain points and business intelligence challenges as well as your organizational goals. Consider everything from manufacturing and order management to legacy software or specifics of your supply chain.

Your solution, or the ERP module complementing it, should be able to scale with your business, and it should also be tailored to the core segments of your business.

The choice between two similar ERP platforms might come down to personal preference, but your future system should at least support your core business. A specialized manufacturing ERP solution will offer more bells and whistles for order management and inventory tracking than a general-purpose solution.

Choosing the right ERP software vendor is never about one feature. You need to consider a range of needs to map your business requirements matrix with as much detail as possible. For some enterprises, the hardware to support the software will strongly influence that decision unless you decide to embrace the cloud. Others will care more about their cloud ERP platform’s reputation or financial management than local support.

Of course, you want your ERP tool to cover your core business requirements, like accounting, project management, inventory management and/or customer relationship management. But for a final decision, you need to translate your most important needs into features, which may require an objective perspective from the outside.

If you have trouble finding the right feature set for your business goals, it may be best to look for an independent ERP consultant with a track record of helping organizations with ERP selection projects. They will respect your unique needs and guard you throughout the process of selecting the best ERP software solution for your organization.

With so many of the features of ERP solutions being so similar across solutions, choosing the right ERP consulting, development and implementation partner is even more important than deciding if you want a solution created by Microsoft, Sage, NetSuite, Sage, Acumatica or SAP. Look for a partner with a similar culture, stable business model and experience in multiple industries — especially your own. It is best to choose a partner small enough to know you on a personal level as well as being large enough to serve your organization’s specific needs.

Help Your Team Transition To Make the Most of Your ERP Solution
To ensure that your ERP system can really streamline your project management, it’s important that you make time for the proper user training and give your team the opportunity to overcome any reservations. You know your own team best, so try to plan accordingly if certain departments need more support during the new ERP solution’s rollout.

If your human resource department is the only one that needs to migrate data from legacy systems to the new solution, and if your sales reps hesitate to rely on the new solution, maybe you can help them with additional training, even though the warehouse team doesn’t need it.

For a smooth transition, you want to avoid frustration with the new ERP solution wherever possible. The seamless migration of legacy systems data is only the first half of that equation. It’s also critical that you support your team continuously so that minor frustrations don’t lead to the assumption that the new system means a step back for themselves.

Understand that trusting automated and new business processes often requires a mind change, and that can demand a lot from your team if they had to rely on several inconsistent but familiar systems in the past. Remember that they want to do a good job, so if they hesitate to trust the new system, they may need more training and hands-on experience before the new system goes live.

Once they recognize the tangible value, they’ll happily trust your new ERP system. However, for your new solution to actually save you money, it’s crucial that your team trusts those features and doesn’t try to continue working manually and around the system.

Here at The TM Group, we want to empower enterprises and their employees with technology. Technology that doesn’t contribute to reaching your organization’s goals doesn’t serve ours either.

If you’d like to learn more about how ERP systems can benefit your business, get in touch with our team!

What will you get by moving from Dynamics GP, SL or NAV? (Blog Three in Series of Three)

If you are currently using Microsoft Dynamics GP, SL or NAV, why should you consider moving to a new platform? When should you plan to move? And what will you gain from switching? This is the third article in a series of blog posts that will help you answer these questions.

According to Forbes, you’ll get the best overall ERP solution for small to medium-sized corporations, the number 1 solution with a 5.0 score.

  • In the financials modules, you’ll get:
    • More flexible financial reporting
    • Automated bank reconciliations
    • Extensions and customizations (without costly and time-consuming upgrades)
    • Prebuilt dashboards and analytics
    • Constant improvements future-proofing your systems
  • In distribution modules, you’ll get:
    • Quoting and order management, allowing you to process quotes and orders right within your email without switching applications
    • An easy-to-understand user interface
    • Industry-leading inventory management
    • Simple warehouse and supply chain management with advanced multi-location support
    • Highly rated requirements planning for supply chain management
    • Shipping integration and tracking
  • In the manufacturing modules, you’ll get:
    • All the discrete manufacturing disciplines — including strong support for mixed-mode discrete manufacturers:
      • Make to Order
      • Make to Stock
      • Assemble to Order
      • Assemble to Stock
      • Configure to Order
      • Engineer to Order
    • Production management
    • Production planning and scheduling
    • Shop-floor data collection
    • Quality data management

Finally, what you get from moving off your Dynamics GP, SL or NAV systems is peace of mind. Your new system will be secure, provide excellent access and will not become obsolete.

Written by Kevin Brunton

This is blog three in the series of three blogs listed below:

  1. Moving from Dynamics GP, SL or NAV — Why, When and What?
  2. When should you consider moving from Dynamics GP, SL or NAV? 
  3. What will you get by moving from Dynamics GP, SL or NAV?